{"id":8,"count":1,"description":"The must-know basics for newcomers to digital marketing and social media advertising.\r\nKeywords: Digital marketing basics, social media marketing guide, PPC for beginners.","link":"https:\/\/adrunna.com\/en\/category\/beginner\/beginner-essentials\/","name":"Essentials","slug":"beginner-essentials","taxonomy":"category","parent":7,"meta":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The must-know basics for newcomers to digital marketing and social media advertising. Keywords: Digital marketing basics, social media marketing guide, PPC for beginners.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"CqU1ukWAtE02CMtgz2S5x4ec3m4D6HzXKY4Ly2Fb4a8\" \/>\n\t<meta name=\"msvalidate.01\" content=\"2CF19DBBDE09F38657AB5FDC4F4A8E58\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/adrunna.com\/en\/category\/beginner\/beginner-essentials\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/wp-json\\\/wp\\\/v2\\\/categories\\\/8\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adrunna.com\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/category\\\/beginner\\\/#listItem\",\"name\":\"Beginner\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/category\\\/beginner\\\/#listItem\",\"position\":2,\"name\":\"Beginner\",\"item\":\"https:\\\/\\\/adrunna.com\\\/en\\\/category\\\/beginner\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/category\\\/beginner\\\/beginner-essentials\\\/#listItem\",\"name\":\"Essentials\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/category\\\/beginner\\\/beginner-essentials\\\/#listItem\",\"position\":3,\"name\":\"Essentials\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/category\\\/beginner\\\/#listItem\",\"name\":\"Beginner\"}}]},{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/wp-json\\\/wp\\\/v2\\\/categories\\\/8\\\/#collectionpage\",\"url\":\"https:\\\/\\\/adrunna.com\\\/en\\\/wp-json\\\/wp\\\/v2\\\/categories\\\/8\\\/\",\"name\":\"Essentials | AdRunna\",\"description\":\"The must-know basics for newcomers to digital marketing and social media advertising. Keywords: Digital marketing basics, social media marketing guide, PPC for beginners.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/wp-json\\\/wp\\\/v2\\\/categories\\\/8\\\/#breadcrumblist\"}},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/#organization\",\"name\":\"AdRunna\",\"description\":\"AdRunna is a data-driven performance marketing agency dedicated to helping businesses grow through tailored social media advertising and digital marketing strategies. Specializing in SEA, conversion optimization, and ROI-driven solutions, we empower our clients to outperform, outshine, and outlast their competition. With a commitment to data-driven performance marketing and personalized service, we deliver measurable results at every stage of the customer journey, all starting from just \\u20ac159\\\/month.\",\"url\":\"https:\\\/\\\/adrunna.com\\\/en\\\/\",\"telephone\":\"+34635733165\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/adrunna.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/AdRunna_Logo_v1.0_final_mit_schrift_for_light_bg.png\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/wp-json\\\/wp\\\/v2\\\/categories\\\/8\\\/#organizationLogo\",\"width\":2172,\"height\":630},\"image\":{\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/wp-json\\\/wp\\\/v2\\\/categories\\\/8\\\/#organizationLogo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adrunna.com\\\/en\\\/\",\"name\":\"AdRunna\",\"description\":\"Best practice Digital Performance Marketing at its best.\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/adrunna.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"q4hmxf5cwn\");\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Essentials | AdRunna","description":"The must-know basics for newcomers to digital marketing and social media advertising. Keywords: Digital marketing basics, social media marketing guide, PPC for beginners.","canonical_url":"https:\/\/adrunna.com\/en\/category\/beginner\/beginner-essentials\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"CqU1ukWAtE02CMtgz2S5x4ec3m4D6HzXKY4Ly2Fb4a8","msvalidate.01":"2CF19DBBDE09F38657AB5FDC4F4A8E58","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/8\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/adrunna.com\/en#listItem","position":1,"name":"Home","item":"https:\/\/adrunna.com\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/adrunna.com\/en\/category\/beginner\/#listItem","name":"Beginner"}},{"@type":"ListItem","@id":"https:\/\/adrunna.com\/en\/category\/beginner\/#listItem","position":2,"name":"Beginner","item":"https:\/\/adrunna.com\/en\/category\/beginner\/","nextItem":{"@type":"ListItem","@id":"https:\/\/adrunna.com\/en\/category\/beginner\/beginner-essentials\/#listItem","name":"Essentials"},"previousItem":{"@type":"ListItem","@id":"https:\/\/adrunna.com\/en#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/adrunna.com\/en\/category\/beginner\/beginner-essentials\/#listItem","position":3,"name":"Essentials","previousItem":{"@type":"ListItem","@id":"https:\/\/adrunna.com\/en\/category\/beginner\/#listItem","name":"Beginner"}}]},{"@type":"CollectionPage","@id":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/8\/#collectionpage","url":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/8\/","name":"Essentials | AdRunna","description":"The must-know basics for newcomers to digital marketing and social media advertising. Keywords: Digital marketing basics, social media marketing guide, PPC for beginners.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/adrunna.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/8\/#breadcrumblist"}},{"@type":"Organization","@id":"https:\/\/adrunna.com\/en\/#organization","name":"AdRunna","description":"AdRunna is a data-driven performance marketing agency dedicated to helping businesses grow through tailored social media advertising and digital marketing strategies. Specializing in SEA, conversion optimization, and ROI-driven solutions, we empower our clients to outperform, outshine, and outlast their competition. With a commitment to data-driven performance marketing and personalized service, we deliver measurable results at every stage of the customer journey, all starting from just \u20ac159\/month.","url":"https:\/\/adrunna.com\/en\/","telephone":"+34635733165","logo":{"@type":"ImageObject","url":"https:\/\/adrunna.com\/wp-content\/uploads\/2025\/02\/AdRunna_Logo_v1.0_final_mit_schrift_for_light_bg.png","@id":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/8\/#organizationLogo","width":2172,"height":630},"image":{"@id":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/8\/#organizationLogo"}},{"@type":"WebSite","@id":"https:\/\/adrunna.com\/en\/#website","url":"https:\/\/adrunna.com\/en\/","name":"AdRunna","description":"Best practice Digital Performance Marketing at its best.","inLanguage":"en-US","publisher":{"@id":"https:\/\/adrunna.com\/en\/#organization"}}]}},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/adrunna.com\/en\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/adrunna.com\/en\/category\/beginner\/\" title=\"Beginner\">Beginner<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tEssentials\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/adrunna.com\/en"},{"label":"Beginner","link":"https:\/\/adrunna.com\/en\/category\/beginner\/"},{"label":"Essentials","link":"https:\/\/adrunna.com\/en\/category\/beginner\/beginner-essentials\/"}],"_links":{"self":[{"href":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/categories\/7"}],"wp:post_type":[{"href":"https:\/\/adrunna.com\/en\/wp-json\/wp\/v2\/posts?categories=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}